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AN ACADEMIC UX/UI PROJECT DEVELOPED FOR PDF, THE BRAND FOUNDED BY DOMENICO FORMICHETTI. I CREATED AN IMMERSIVE DIGITAL JOURNEY FOR THE RELAUNCH OF THE ICONIC STRADA BOOTS, BLENDING NARRATIVE, INTERACTIVITY, AND STREETWEAR CULTURE. THE EXPERIENCE SIMULATES A “HACKED” ACCESS INTO DOMENICO’S PERSONAL STUDIO, GUIDING USERS THROUGH HIDDEN FILES, STORIES, STYLING CUES, AND A SECRET DROP. A CONCEPT THAT TRANSFORMS E-COMMERCE INTO A CREATIVE AND AUTHENTIC STORYTELLING EXPERIENCE.
2025
UX/UI
EXPERIENCE DESIGN